Bayer Worldwide
Bayer - at Home Throughout the World
The Bayer Group is a global enterprise with companies in almost every country. The map shows some of the principal sites.
Europe is Bayer's "home market"
| Europe | |
| Sales | EUR 14,549 million (+1.4 %)* |
| Employees | 55,500 |
| R&D expenses | EUR 2,014 million |
| Capital expenditures | EUR 945 million |
North America: Opening up new markets from coast to coast
| North America | |
| Sales | EUR 8,026 million (- 1.7 %)* |
| Employees | 17,000 |
| R&D expenses | EUR 459 million |
| Capital expenditures | EUR 385 million |
Latin America / Africa / Middle East: From Santiago via Cape Town to Tehran
Bayer has been present in
Latin America for more than 110 years. The company has affiliates in almost every
country in the region and enjoys a high level of awareness among consumers.
Bayer’s roots in
Africa go back to 1920, when it first began marketing its products there. Today
Bayer is represented throughout the continent, from Casablanca to Cape Town. Bayer’s business is
managed by the affiliates in the three country groups Maghreb, East Africa and Southern Africa.
Health care and crop protection are major fields of activity, and production plants are located in
Morocco and South Africa.
The countries of the
Middle East bridge the gap between Europe and the Far East. Bayer has been present
with its products in this region since the late 1880s and markets its entire product portfolio
there.
| Latin America / Africa / Middle East | |
| Sales | EUR 4,958 million (+6.4 %)* |
| Employees | 15,300 |
| R&D expenses | EUR 36 million |
| Capital expenditures | EUR 127 million |
Important future market: the Asia-Pacific region
Asia-Pacific, with its enormous growth potential, is one of Bayer's most important future
markets. In 2008 Bayer's approximately 20,800 employees in the region generated sales of EUR 5.4
billion.
|
Asia/Pacific |
|
| Sales | EUR 5,385 million (+3.3 %)* |
| Employees | 20,800 |
| R&D expenses | EUR 144 |
| Capital expenditures | EUR 525 million |
* sales by market, percentage increase from previous year (as of Dec. 31, 2008)

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